International Trade Center (ITC) Paris

Our client
International Trade Center (ITC) Paris
The challenge

Set up a dedicated premium mobility service
Structure an offer with a comprehensive service
Adopt a Lab approach - transporting ITC customers

In 2014, the Brazilian real estate developer Roissy Eurocentre launched the feasibility study for the future Roissy International Trade Center. In order to allow its customers and partners to move easily and quickly in Île-de-France as in São Paulo, while anticipating the restrictions of urban traffic and Low Emission Zones, our client wanted to benefit from a dedicated, intermodal and customized transport service.

Our solution

VIPAIR-e Premium Mobility Services, a premium mobility project based on 100% electric vehicles

With a fleet of 10 electric vehicles (Citroën, Opel, Nissan and BMW) completed with a license for Private Hire Services for people transportation with chauffeurs booked through pre-booking, we designed a premium mobility project and the first micro TNC offer with electric vehicles in France. Providing an intermodal service between airports and train stations, this dedicated fleet provided access to restricted traffic areas, among which the fashion week district. The vehicles used charging points set-up in public carparks to be operational 24 hours a day.

Results

Premium mobility, decarbonated with low environmental impact

Used during the fashion weeks in Paris and Milan or at international conventions in 2013 and 2014, the system proved its efficiency and discretion to offer premium mobility and ultra low carbon emissions with low impact on the environment.

Presented to several companies and administrations in France, this project seduced by its electric-only operations and its pioneering approach dedicated to a high-end clientele.

An extension of the project, called PlugGo Mobility, has since been tested in Brazil in São Paulo in partnership with BMW do Brasil. An API enabled the PlugGo project to deliver a unique customer shopping and premium mobility experience.

A true laboratory for premium electric vehicle uses, this project is now a reference and the concept is now taken up by several new players and stakeholders in France. This laboratory approach remains open in view of the opening of new transport hubs and hubs, including airports.

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